Branding & Strategy

Uncover your company's unique voice

Corporate branding

Branding is defined by much more than just your company logo. A company’s brand is its identity – who it is, what it stands for and how this is represented.

It’s important that something so vital is given the right attention so it has just the right personality to reflect your business and keeps working hard for you even when you’re not around. A big part of branding is the visual element – how your brand is viewed by others and how it reflects your company goals and mission.

Brand identity audits

As part of any branding exercise we will always complete a brand identity audit. However, in some cases you may simply require an audit to evaluate your current positioning and clarify that what you have is working as intended without the immediate need for any brand development work.

During a brand audit we assess your brand positioning within your market, how you compare with your competitors, how your brand relates with target demographic and whether your current marketing and advertising media aligns with your brand.

To learn more about our process for developing corporate branding, whether that be a totally new brand or a company re-brand, simply get in touch with us to arrange a meeting to discuss our options.
 

Development

In many instances, after a brand identity audit it is clear that a brand needs some development to move in the right direction. CProgress has worked with many companies to evolve their brands following a desire to improve and align with ever-growing needs and developments.

Brand development may be as far as overhauling your current branding by looking at a more modern approach and/or change to industry expectations, or as simple as tweaking a company logo.

Get in touch

For advice, or to find out more about our range of proven digital marketing solutions and how we can generate increased traffic and sales for your business, contact us today.

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