Search Engine Optimisation (SEO)

We use the latest techniques to keep you ahead of the curve

What is SEO?

SEO is a marketing discipline focused on growing visibility in organic (non-paid) search engine results and attracting relevant, free traffic from people who will be interested in products or services your website offers. SEO encompasses both the technical and creative elements required to improve rankings, drive traffic, and increase awareness in search engines.

There are a wide range of aspects to SEO, from the words on your page to the way other sites link to you on the web. SEO can also include making sure your site is structured in a way that search engines understand, and is a great way to increase the quality of your website by making it user-friendly, faster and easier to navigate.

Why does my website need SEO?

The majority of web traffic is driven by the major commercial search engines; Google, Bing, and Yahoo!. Although social media and other types of traffic can generate visits to your website, search engines are the primary method of navigation for most internet users.

Search engines are unique in that they provide targeted traffic (people looking for what you offer), and if search engines don’t rank you highly, or cannot find your site or add your content to their databases, you miss out on incredible opportunities to drive traffic to your site and increase revenue and public awareness. 62% of searchers click on first-page links, so having your website rank among the top 10 is a major advantage.

In short, experience has shown that search engine traffic can make or break an organisation’s success. Targeted traffic to a website can provide publicity, revenue, and exposure like no other channel of marketing. Investing in SEO can have an exceptional rate of return compared to other types of marketing and promotion.

How can CProgress help?

Our SEO services are based on building the ideal platform for your business objectives. By defining your company’s key performance indicators (KPIs) and supporting this with detailed preparation in web design, ongoing monitoring and expert SEO techniques, we can help you get the click-through rates, conversions, traffic, and ROI that your company deserves. Just some examples of the techniques we use are:

  • Site Framework Auditing
  • Content Optimisation
  • Technical SEO Work
  • UX Optimisation
  • Mobile-friendly Web Design

Our aim is to ensure that your content is as engaging and informative as possible to your site visitors, beautifully presented in a technically exemplary way, and promoted pertinently to ensure that interested customers will see it.

Get in touch

For advice, or to find out more about our range of proven digital marketing solutions and how we can generate increased traffic and sales for your business, contact us today.

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