What is social media marketing?

Social media marketing (SMM) refers to techniques that target social networks and applications to spread brand awareness or promote particular products. SMM campaigns usually centre around:

• Establishing a social media presence on major platforms
• Creating shareable content and advertorials
• Cultivating customer feedback

Why market on social media?

Data available through social media can allow you to target your message to very specific audiences, and is therefore very effective in creating brand awareness. As a specific customer base can be targeted, social media presence is a necessity as it gives the impression of a more immediate connection between you and the customer. Campaigns spread through social media can also have more resonance because they are usually discovered through links shared by trusted sources, which will also help with SEO.

How CProgress can help

Being one of the most rapidly changing marketing channels, with new features and updates constantly being released by the likes of Facebook, Twitter, LinkedIn, etc., it can be hard to keep up, or even know where to start, with Social Media Marketing. Our social media team have all the technical experience and industry foresight needed to maximise the impact of your campaigns.